Now, knowing where to find the best alternative may carry as much cultural capital as owning the original....
One thing is clear: the future belongs to brands that respect their audience’s intelligence....
Luxury brands aren’t just competing against other luxury houses anymore. They’re competing against logic....
Understanding the fine line between dupes and knockoffs helps both brands and consumers shop smarter and more consciously....
The difference between the two is enormous, and knowing how to distinguish them protects your wallet, your safety and ethics as a consumer....
Today, many dupes aren’t just alternatives; they’re icons in their own right....
What began as a quiet rebellion against exclusivity has become one of the most exciting revolutions in modern consumer culture....